How to: Embrace Hygge

You may look at the term ‘hygge’ and think it’s a mispronunciation of ‘hug’ – and, in essence, that’s exactly what this rapidly increasing Danish interiors trend is. With nine – count ‘em – books on the subject set to ink this Autumn it seems that soon all our homes will be wrapping us in a big a hug. So, with the nights growing darker and a chill in the air there seems no greater time to sit up and pay attention to this intriguing trend.

Helen Russell at the Telegraph says that “the best explanation of hygge I’ve encountered during three years in the land of Nord is: ‘the absence of anything annoying or emotionally overwhelming; taking pleasure from the presence of gentle, soothing things”.

“Danes do ‘cosy’ like no other nation”, continues Russell. “Your average home will look like something out of a magazine supplement: lots of natural materials like wood and leather, lamps artfully positioned to create soothing pools of light”.


But what exactly is hygge?


It’s a Pinterest-worthy, Scandi-styled home. The key to Danish design is simple elegance. Think dark wooden floors, neutral walls and natural materials. Think thick, rich blankets, cups of hot chocolate and that general sense of ‘cosiness’. Lighting is paramount; thoughtful lighting can make a space feel relaxed and warm.


Hygge is not just an interiors trend; it’s a lifestyle overhaul. It’s about creating an environment that leaves you content. Denmark is, after all, regularly voted one of the happiest and healthiest nations in the world, so they must know something! Hygge is also practical – temperatures in Denmark can hit as low as minus 20 in the winter months.


Furthermore, Denmark is, unlike many of its Scandi neighbours, an unmaterialistic population. The Danes don’t believe in spending endless amounts of money; a good, simple coffee, a blanket and candlelight is the simplest way to create ‘hygge’ (the European Candle Association discovered the Danes burn more candles per head than any other European nation).


It is this thriftiness  that makes Decology love ‘hygge’ even more. We also don’t believe you need to spend the earth on your home. We want to make interior design as accessible, affordable and available as possible; hence a pricing tier to suit all budgets  and we always ask clients to set a budget per project in the first instance. (find out more about starting your project here:


To get you started, we’ve rounded up our picks to help you get the hygge look at home – so put another log on the fire, snuggle up on the sofa and shop away (don’t forget, you can purchase all items in your project via the Decology marketplace – so ask your Decologist to embrace the hygge trend. Find out more here)

Neptune Cotswold Herringbone Throw, £110 ; Broste Copenhagen CandlesPrices from £27.95



Anthropologie monogrammed mugs£6;  Neptune Somerton Wood Log Basket£145



Ragnheidue Ösp Sigurdardottir Knot Cushion , £69 ; Simon Legald for Normann Copenhagen Amp Table Lamp , $280 (approx. £216); Wegner J16 Rocking Chair$2075 (approx. £1599)



Graham & Green Sheepskin Rug (five colour options), £65;  Jotul FS20 Stove£2,475


















Find the look for you

Let’s go!